When asked for a new product we could offer our international clients, I conceived of SCOUTLook, a monthly e-zine available to subscribers through the company's website.
The idea was to showcase what's fresh and trending globally, featuring runway, retail, exhibitions, hotels, brands, designers, reviews, music pages and more. Contributions were submitted from our global network but designed locally by myself and later, by my team. The creative design style was loose yet structured for a mostly fashion clientel. The successful e-zine produced over 50 issues.