ART DIRECTION
TREND FORECAST PUBLISHED BOOKS
As art director for trend forecasters SCOUT, I have designed and produced over 50 seasonal colour and trend reports. These internationally acclaimed books forecast fashion for Men, Women, Casualwear (unisex) and Lifestyle markets, each with their own distinct style. The books naturally changed in design over the years, as the content and page size also evolved.
MENSWEAR
Men's Colour and Trend book.
Each trend forecasted has their own colour palettes, mood spreads, styling and colour usage pages, along with accessories and print direction. Evolving design of these books meant the page size doubled, along with a complete re-branding.
CASUALWEAR
For this unisex book, the design incorporates inspiring graphics and eclectic use of typography, with the aim to appeal to a more youthful market of casualwear brands and designers.
WOMENSWEAR
Like the menswear reports, there are six trends forecasted in each book, all with their own fabric Pantone® swatched colour palettes, as well as mood spreads, styling, accessories and print direction.
LIFE
A lifestyle trend book exploring the world we live in and the things that surround us. Interiors, homewares, textiles, food, packaging, health, leisure, along with the people that live each of the trends forecasted. All with their own colour palettes and colour usage pages for clear direction.